Wubi News

Oreo maker sues Aldi in US over 'copycat' packaging

2025-06-04 07:00:03
Mondelēz International's Oreo snack brand (L) and Aldi's store brand chocolate sandwich cookie
The snack giant included side-by-side pictures of their products (L) next to Aldi's biscuit brands (R)

In the lawsuit, Aldi is accused of trademark infringement, unfair competition and unjust enrichment. Mondelēz said it is seeking damages.

Mondelēz described Aldi's business model as hinging on "low-priced private label products that resemble the look and feel of well-known brands".

Aldi, which has its headquarters in Germany, is known as a discount supermarket offering affordable alternatives to well-known brands.

There are over 2,500 Aldi shops in the US.

This is not the first time Aldi has been embroiled in a trademark battle. Earlier this year, it lost a battle with Cider producers Thatchers, which accused the supermarket of copying its drink in "taste and appearance".