Wubi News

Football and other premium TV being pirated at 'industrial scale'

2025-05-30 20:00:10
Liverpool won the English Premier League this season, and live football is the focus on many illegal streams

Sports broadcasting is big business, with the total value of media rights across the world passing the $60bn (£44bn) mark last year.

The increasing cost of rights deals results in higher prices for fans at home, especially if they choose to pay for multiple services to watch their team play.

To get round this, some resort to illegal streams of big events.

Enders say there are often multiple streams of individual events - such as high profile football games - each of which can have tens of thousands of people watching them.

Bosses of big rights holders, Sky and DAZN, have previously warned piracy is causing a financial crisis in the broadcast industry.

There is a risk for users too.

The Enders report says fans watching football matches, for instance, via illegal streams are typically providing information such as credit card details and email addresses, leaving them vulnerable to malware and phishing scams.

The researchers also pointed to the role played by the "continued depreciation" of Digital Rights Management (DRM) systems, particularly those from Google and Microsoft.

This technology enables high quality streaming of premium content to devices. Two of the big players are Microsoft's PlayReady and Google's Widevine.

The authors argue the architecture of the DRM is largely unchanged, and due to a lack of maintenance by the big tech companies, PlayReady and Widevine "are now compromised across various security levels".

Mr Sutcliffe and Mr Meir said this has had "a seismic impact across the industry, and ultimately given piracy the upper hand by enabling theft of the highest quality content".

They added: "Over twenty years since launch, the DRM solutions provided by Google and Microsoft are in steep decline.

"A complete overhaul of the technology architecture, licensing, and support model is needed. Lack of engagement with content owners indicates this a low priority."

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