There was much fanfare - and then lunch on the Thames - to mark the "reset" of the relationship between the UK and the EU with claims of a "huge" potential boost to growth.
The deal does represent a significant breakthrough in deepening ties in the UK's most important trading relationship and paves the way for more gains while still allowing scope for pursuing other trade deals.
But ultimately what has been agreed so far only dismantles a fraction of the trade barriers erected post-Brexit.
Those producing and selling foodstuffs between Britain and the EU, in particular, are celebrating a reduction in red tape and checks.
The agreement on plant and animal health, or sanitary and phytosanitary standards (SPS), goes further than envisaged a few months ago. By agreeing to follow EU rules, the government has faced accusations of selling out on sovereignty. But it will smooth the path for over 1,500 products crossing borders.