"They started to mess with me and I realised I had to run, but it was dark and I didn't know where to go. I fell to the floor and 10 people were kicking me. They were shouting ‘Palestine’.
"They were kicking me on the floor for about a minute, then they walked off, they weren’t afraid of anything.
“I realised I had full blood on my nose and my nose was broken and it is very painful."
Mr Reuben said he could not see properly for about 30 minutes after the attack, but decided against going to hospital in Amsterdam because he had heard that taxi drivers were involved in the violence.
Instead he said he was flying to Israel on Friday afternoon on a flight organised by the Israeli government, and would get medical treatment there.
"This was a specific attack that was organised beforehand,” he added.
Pnina, another Maccabi Tel Aviv supporter, also told Dutch media organisation NOS that the violence against Israelis appeared pre-planned.
"It seems like it was organised. There was a lot of people. They jumped on us... We hid in the hotels until it was safe to go outside," she said.
Esther Voet, editor-in-chief of a Dutch Jewish weekly newspaper, lives in the city centre and says she offered her home to shelter several Israeli fans, after she saw footage of the violence.
"I told them this is a Jewish home and you are safe here," she told Israeli public broadcaster Kann. "People were really scared. I never thought I would go through this in Amsterdam."
Dutch police said Israeli fans had suffered "serious abuses" during "hit-and-run" attacks many of which were carried out by young men on scooters.