"Attendance is a really serious issue in schools because if pupils aren't in schools, they can't learn."
Tom Buckmaster is a consultant currently being paid by four primary schools in Nottinghamshire to improve attendance and punctuality levels.
He said using incentives such as day trips and meals out had really helped boost attendance levels in the schools he had worked with.
"We've found rewards work. I understand the argument that you shouldn't have to [offer incentives], but it's part of a package of things we do," he said.