Microsoft has significantly raised prices for its Xbox console, citing increasing development costs and what it called "market conditions".
The increases vary from country to country, with Xbox Series S consoles going up by £50 to £299.99 in the UK.
The US has seen even steeper price rises, with the Series X increasing in price by between $100 (£75) and $130, depending on the model.
It comes as US tariffs - which experts predict will increase prices for consumers - stir global economic uncertainty. However, Microsoft has not explicitly said tariffs were behind the increase.