ITV has announced that its ITVBe channel will close in June 2025, and be replaced by a new channel focusing on quiz and game shows.
Launched in 2014, ITVBe has primarily been the home for reality and unscripted programmes, such as The Only Way Is Essex (Towie).
The reality shows currently airing on the channel, including Towie and the Real Housewives franchise, will now move to ITV2, the broadcaster said.
It has not been announced which programmes will populate the schedule for ITV Quiz.
However, the network said it planned to use the channel slot to "draw on ITV's popular, market-leading UK quiz and game shows".
Popular quiz and game shows broadcast on ITV include The Chase, Tipping Point, Who Wants To Be A Millionaire?, The 1% Club, Deal or No Deal, Catchphrase and Jeopardy!.
ITV said Towie's move to ITV2 would mark a homecoming for the programme, as the show originally launched on that network in 2010.
Viewing figures for the show have dropped in recent years, but its move to ITV2 could give ratings a boost.
The broadcaster said Towie remained one of the most popular titles on its streaming service ITVX.
It added that programmes such as Towie and Real Housewives would be at home alongside the network's other reality formats, including Love Island and Big Brother.