That attitude to get the show on whatever the odds is at the heart of the Fringe.
Motorhome Marilyn is one of 1,792 shows announced so far for this August, which also marks the debut of Tony Lankester as CEO of the Edinburgh Festival Fringe Society, the organisation which runs the festival.
He first visited Edinburgh in 2007 on a British Council tour, when he was running the South African National Arts Festival.
"It became evident to me that this was the gold standard for festivals wherever you are in the world, even on the tip of Africa," he says.
Back then, his was one of seven fringe festivals which had begun working together to further their common aims. Today, more than 300 festivals from around the world are linked in a new network, and he says the advice they share is vital.
"It can be a lonely job running a festival," he adds. "Just the comfort of knowing that on your phone is a person who is going through the same thing.
"Whether you're running a festival in Toronto or Prague or Adelaide the issues are the same and the ambitions are the same."
Having been in the job only a week, he says he's keen to listen and learn before making any changes.
And he says his previous job at London's Riverside Studios, which he took up just weeks before the pandemic began, gave him a better understanding of the fragility of the sector.
"When I stepped into the role I inherited a huge amount of debt, we had to go into administration but we emerged from that largely intact," he says. "Covid continues to hang over everything we do. We have to be a lot more pragmatic and we can't take anything for granted."
He says that includes the Edinburgh Fringe.
"A lot of the time, public bodies take the big events that happen on their doorsteps for granted. They assume they're always going to be there and post covid we can assume nothing."