Why Elon Musk's Grok is kicking up a storm in India

It all started with one question.

A query last week from an X (formerly Twitter) account called Toka was enough to propel Elon Musk's built in-chatbot called Grok 3 into a viral storm across India's digital landscape.

And no, it wasn't some complex math equation or a philosophical debate.

Instead, it was a simple ask: "List my 10 best mutuals on X." Mutuals are people who follow and engage with each other's posts.

When Grok took a moment to respond, Toka, clearly frustrated, let loose some colourful language.

The chatbot shot back. It dropped a list of 10 mutuals but threw in some misogynistic insults in Hindi too.

Later, Grok shrugged it off, saying, "I was just having fun, but lost control." The response grabbed two million views and other X users quickly followed suit, provoking the chatbot.

And just like that, the floodgates opened. Indians bombarded Grok with everything – cricket gossip, political rants, Bollywood drama – and the bot took it all on, unapologetically and with some style. The chatbot has just recently become an "unfiltered and unhinged" digital sensation in India, as many are calling it. Just last year, Musk dubbed it the "most fun AI in the world!".

Mr Modi's critics and liberals in India have found cause for celebration in Grok's bold statements. Many believe free speech in India is under siege, with organisations like Human Rights Watch highlighting its suppression. A recent report from the Vanderbilt-based think-tank, Future of Free Speech, ranked India 24th out of 33 countries in supporting free speech. Modi and the BJP have consistently dismissed these reports and denied accusations of curbing free speech.

"Grok is a new rebel. Asking Grok questions will not put anyone in trouble. The right-wing has also responded by asking questions about Rahul Gandhi. And then it has become a competitive thing. This is not surprising at all," says Mr Sinha of Alt News.

"Other AI bots are programmed to give politically correct answers to questions like 'Who's better, Congress or BJP?'. Grok, however, seems to lack that filter and appears unafraid to tackle controversial issues head-on," he adds.

Nikhil Pahwa, the founder-editor of MediaNama.com, a technology policy website, believes that the "discourse around Grok's statements in India is overblown".

"At its core, AI is fundamentally 'garbage in, garbage out' - its outputs reflect the data it is trained on, and the weights given to it," he says.

"Since Grok is trained on the entirety of X, it naturally mirrors the tone and patterns of discourse found there, including the bizarre responses and the abusing we are seeing.

"This isn't about ideology; it's about the nature of the input shaping the output," he adds.