Bitcoin underpins a two trillion-dollar cryptocurrency industry, is now traded by the world's biggest investment houses and is even an official currency in one country.
But despite its meteoric rise, a deep mystery remains at its heart: what is the true identity of its founder, the elusive Satoshi Nakamoto?
Many have tried to answer that question, but so far all have failed. In October, a high-profile HBO documentary suggested that a Canadian bitcoin expert called Peter Todd was he. The only problem: he said he was not, and the crypto world largely shrugged it off.
So, inevitably, ears pricked up across our newsroom - and the crypto world at large - when on Thursday a call went out that the mysterious creator of Bitcoin was to, finally, unmask himself at a press conference.
There is deep interest in who Satoshi Nakamoto is in part because they are considered a revolutionary programmer who helped spawn the crypto industry.
Their voice, opinions and world view would be extremely influential on an industry with such a devoted and zealous fanbase.
But the fascination also stems from the fact that, as the holder of more than one million bitcoins, Satoshi would be a multi-billionaire, not least because the price of the coins is currently close to an all-time high.
Given that vast wealth, it was somewhat unusual to be asked by the organiser of Thursday’s press conference to pay for my seat at his grand unveiling.
A front row seat would be £100. It was another £50 if I wanted unlimited questions. Organiser Charles Anderson even encouraged me to spend £500 in exchange for the privilege of interviewing "Satoshi" on stage.
I declined.
Mr Anderson said I could come along any way but cautioned there might not be a seat for me, such was the level of anticipation.
As it happened, seating wasn’t a problem.