As one of London's eight specialist heart attack centres, the Royal Free gets patients from across the north of the capital.
Most patients they see are in their 50s, 60s and 70s, but sometimes they will get people in their 30s brought in by paramedics, says senior charge nurse Rui Tinoco.
"It is quite shocking to see people that young," he says. "Lifestyle is the big factor with these cases. Many of us working here are in our 30s, so it is quite upsetting to see."
In the cancer department, staff also highlight how lifestyles are causing illness.
About 40% of cancers are estimated to be related to diet, alcohol, a lack of activity and smoking.
"We are seeing a rising number of referrals," says lead cancer nurse Jemma O'Reilly. "There are a variety of factors – the ageing population, genetics and cancer recurring, but the way we live is definitely a factor."