Wubi News

Google remakes Super Bowl ad after AI cheese gaffe

2025-02-06 22:00:23
Gouda is popular - but not that popular
The Google advert promotes how small businesses could use an AI tool to help them in their work

The incident is embarrassing for Google, given the extremely high profile of the Super Bowl and the extra scrutiny ads for it receive.

Blogger Nate Hawke - who spotted the error - said it was an example of "AI slop".

But it's not the first time the tech giant has found itself on the back foot over its AI products.

A year ago, Gemini was "paused" following criticism of the "woke" images it generated, such as an image of the US Founding Fathers which inaccurately included a black man.

It's even had previous issues with cheese.

In May last year, its AI overviews search feature was criticised after it told some users to use "non-toxic glue" when they searched for 'how to make cheese stick to pizza better'.

The search engine's AI-generated responses also said geologists recommend humans eat one rock per day.

Problems with AI tools are not limited to Google - in January, Apple was forced to suspend its news alert summariser after it invented a slew of inaccurate headlines.

Adverts at the Super Bowl themselves are also no stranger to controversy.

Last year, Uber Eats made a last minute change to its advertisement after criticism that it inappropriately made light of food allergies.