Gone are the days when children would circle their favourite toy in the catalogue in the hope of getting what they want from Santa.
Instead, social media hauls - where influencers display items they have bought - are the now go-to catalogue, with some parents saying it heaps added pressure on an already stressful time.
Parenting blogger Charlotte Harding said she found the cost of Christmas presents this year "quite stressful".
"As the boys have got older, the presents have become more expensive," she added.