"It's up there with some of the most important Christmas films for people".
That's the verdict of movie director Debbie Isitt, who puts a hefty slice of the affection for Nativity! down to the starring role Coventry's Holy Family Primary School played.
Celebrating 15 years since it all began, Ms Isitt, from Harborne in Birmingham, has returned to the school, which became known as St Bernadette's for the film series she penned.
Admitting she had no idea the film would go on to sustain itself for that long, she said: "I think it's true to say it is part of the culture now for Christmas."