The men's football World Cup will take place in Saudi Arabia in 2034 with the promise of "one of a kind" stadiums and organisers insisting everyone is welcome.
However, the decision to award the tournament to the kingdom which will feature 11 stadiums that have not been built yet - one in a new city that hasn't been built - is a controversial one.
Saudi's bid was unopposed and the Football Association backed the 2034 hosts in Wednesday's Fifa meeting.
It is the second time the competition will be held in the Middle East following the Qatar World Cup in 2022.
Saudi Arabia has invested around £5bn in sports since 2021, when the country's crown prince Mohammed bin Salman made it a key part of his strategy to diversify the economy, with a host of major sporting events brought to the kingdom, including high-profile boxing and Formula 1.
The country's domestic football league now includes world stars such as Cristiano Ronaldo, Karim Benzema and Neymar Jr, and the country's Public Investment Fund owns Newcastle United and launched the breakaway LIV golf series.
However, the country has been accused of 'sportswashing' - using its unprecedented spending on sport to improve the oil-producing kingdom's reputation over its human rights record and environmental impact.
So what will a World Cup in Saudi Arabia look like?