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Jaguar's new concept car divides opinion

2024-12-03 11:00:27
The Type 00 is part of Jaguar's relaunch as an electric-only brand

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has divided opinion.

Some on social media said the new Type 00 car is "exciting" and "absolutely stunning" while another told Jaguar's designers to "go back to the drawing board".

The carmaker, which is embarking on the biggest change in its history, announced a new logo and released a so-called "social media tease" last month, ahead of its relaunch as an electric-only brand.

Many critics pointed out that the promotional video did not feature an actual car but the firm was also praised by some for its bold new approach.

Jaguar has welcomed the attention its new direction has been getting

JLR said the decision to stop selling new Jaguar cars in the UK last month was a deliberate move to "create some breathing space" before unveiling its new look.

It announced the transition to electric vehicles in 2021, keeping all of its three British plants open as part of the strategy.

Jaguar has been the weakest link within the JLR group, which has been owned by Tata Motors for almost a decade.

Jaguar sold 180,000 cars in 2018, but last year sales were down to 67,000.

The Range Rover and Land Rover Defender were behind JLR's highest profits since 2015, which were announced earlier this year.