"People took a lot of patriotic, creative pride in it. That does happen once you see things in context.
"In some ways, it is a good sign you get a strong reaction, because that shows people care. If you roll out a new logo and everyone shrugs, you haven't done a good job or people don't care that much about what it is attached to."
The logo will be used across next year's tournament, which begins with France taking on Wales in Paris on 31 January.