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Jacob Alon crowned Brits Critics' Choice winner

2026-01-20 06:00:14
Jacob Alon joins the ranks of Adele and Sam Fender who have previously won the award

The musician, who identifies as non-binary and uses they/them pronouns, said they didn't think they were "Brits material" but were "really glad" the critics believed they were.

Jacob built a reputation in Edinburgh's folk scene after a difficult stint at university and a turbulent period in London.

The storytelling quality of the genre influenced debut album In Limerence, which discusses failed romantic relationships.

Jacob thanked those who had recognised their work, saying: "When I started making this album, when I write songs, it's so far away from any of this stuff and I never would have expected it to get this far.

"It feels like I'm getting away with something that I shouldn't be getting away with.

"So thanks for making me feel cheeky and very, very proud."

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