Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.
However, the new product range has got a mixed reaction from play experts, who say it risks undermining what makes Lego distinct for children in an increasingly digital world.
Announced at the Consumer Electronics Show (CES) 2026 in Las Vegas, the Danish toymaker's Smart Play system introduces new electronic components to the classic plastic blocks.
Lego says its new tech-enabled products, launching in March with a new Star Wars set, are its "most revolutionary innovation" in nearly 50 years.