The RFU says over 80% of its revenue is driven by hosting England men's matches at Twickenham. With each major game generating over £10m in ticket sales and corporate hospitality, World Cup years always leave a big hole in the finances.
Instead of a four-game Autumn Nations Series, England played two World Cup warm-up matches at Twickenham, which are far less commercially valuable. One of those was a defeat by Fiji in August, played in front of pitifully small crowd.
The rotating Six Nations schedule means that England played only two home games last season. The RFU says it always plans for a loss in a men's Rugby World Cup year but the figure for 2023-24 still dwarfs the losses in 2019.
The RFU adds that is also dealing with inflationary costs and reduced sponsorship and broadcast deals from summer warm-ups compared to November internationals.
Despite the losses, the RFU still has money from the CVC deal in 2021 in their cash reserves. But given the stagnant media rights landscape, and the lack of discernible growth in central revenues, the Six Nations deal with CVC has aged badly.
Meanwhile, the RFU recently brought in over £100m by selling the Twickenham naming rights to Allianz. However, the accounts revealed the Allianz deal is over the course of 13 years, rather than 10, and is therefore less lucrative than first reported.