The advert was created for McDonald's by Dutch company TBWA\Neboko and US production company The Sweetshop.
Adverts which include generative AI have become a growing trend among major brands, such as Coca-Cola, particularly for the Christmas season.
The McDonald's advert depicted things that can go wrong during the Christmas break, using the slogan "the most terrible time of the year", and suggesting the time was better spent in the company of the fast food giant.
Following its release, viewers criticised the film's uncanny-looking characters and large number of stitched together clips, calling it "creepy" and "poorly edited".
As clips made using generative AI are more likely to distort the longer they run for - most clips made using the process tend to be roughly six to 10 seconds long - even a 45-second advert would likely consist of many videos edited together.
The video also provoked concerns for job displacement in the industry, with one Instagram comment noting: "No actors, no camera team..welcome to the future of filmmaking. And it sucks."