I can't remember when I last heard Sir Keir Starmer sounding so passionate.
The prime minister's critics regularly lambast him for what they see as robotic or emotion-free communication, but you could not accuse him of that as we spoke on a post-Budget visit to a community centre in Rugby, Warwickshire.
I could see it in his eyes and hear it in his tone.
"I have repeatedly said that I want my government to drive down child poverty. That is a political mission. It is a personal mission," the PM told me.
He was talking about the policy announced in the Budget to scrap the two child benefit cap, introduced under the Conservatives in 2017, meaning parents can only claim universal credit or tax credits for their first two children.
It will end next April.
"I don't want hundreds of thousands of children in this country living in poverty. I think it's abhorrent," he said.
"And I'm really proud that yesterday was the day that this government lifted half a million children out of poverty. It's a very good thing for those children."
And yet it has taken him almost 18 months in office to make this announcement and in that year and a half he kicked seven Labour MPs out of his parliamentary party for voting for the very thing he is now so passionately endorsing.
The PM's argument has always been one of affordability.
He would regularly tell me before the general election that removing the cap was something he really wanted to do but he claimed there wasn't enough money for.
That remained his judgement and the Chancellor's, when she unveiled her first Budget a little over a year ago.
Now, they argue, there is enough money.
This is a reminder of a fundamental truth when the details of any Budget are being pored over: it is an exercise in choices.
Affordability for a government is rarely an absolute, it is a judgement about what is a priority at any given moment and therefore what isn't.
The striking big picture observation about Wednesday's Budget is the extent to which Sir Keir and Chancellor Rachel Reeves are proudly leaning into it being about big tax increases and big spending increases.
The usual criticism made by opponents of Labour governments – that they tax and spend – is something Starmer and Reeves are seeking to make a virtue of.
It is a Leftwards tilt - and some distance from what senior Labour figures repeatedly told me during the general election campaign when I challenged them about the prospect of tax increases.