US rapper Eminem has taken legal action against an Australian beachwear company called Swim Shady, saying its name is too similar to his trademarked rap pseudonym Slim Shady.
In September, Eminem – whose real name is Marshall B Mathers III – filed a petition to the US Patent and Trademark Office, calling for them to cancel a trademark that was granted to the company. US law requires the company to respond to the petition by next week.
The rapper's lawyers accused the Sydney brand of creating a "false association" with Eminem.
The 53-year-old rapper shot into fame in 2000 with the release of his hit single The Real Slim Shady, which earned him a grammy for best rap solo performance.