Sky Sports has scrapped its new female-focused TikTok channel, Halo, after it faced a backlash online with its posts described as "patronising" and "sexist".
In a statement posted on social media on Saturday night, the broadcaster said it "didn't get it right" and that it would be "stopping all activity" on the account.
The channel, which was only announced on Thursday, was described by the broadcaster as an "inclusive, dedicated platform for women to enjoy and explore content from all sports, while amplifying female voices and perspectives."
However, many on social media criticised the "little sister" account, which talked about "hot girl walks" and matcha in its content.