The first day of September should have marked the beginning of one of the busiest periods of the year for Jaguar Land Rover.
It was a Monday, and the release of new 75 series number plates was expected to trigger a surge in demand. At factories in Solihull and Halewood, as well as at its engine plant in Wolverhampton, staff anticipated that they’d be working flat out.
Instead, when the early shift arrived, they were sent home. The production lines have remained idle ever since.
Though they are expected to resume operations in the coming days, it will be in a slow and carefully controlled manner. It could be another month before output returns to normal. Such was the impact of a major cyber attack that hit JLR at the end of August.
It is working with various cyber security specialists and police to investigate, but the financial damage has already been done. More than a month's worth of worldwide production was lost.
Analysts have estimated its losses at £50m per week.




