YouTube content creators contributed £2.2bn to the UK economy in 2024 and supported 45,000 jobs, according to an impact report carried out by Oxford Economics.
It comes as an all-party parliamentary group (APPG) is launched to represent UK creators and influencers.
Its co-chair Feryal Clark, Labour MP for Enfield North, described them as "trailblazers of a new creative revolution" who had been "undervalued in Westminster for too long".
British content creator Lilly Sabri welcomed the research and the creation of the parliamentary group.

