For years, visitors would venture up Mount Sinai with a Bedouin guide to watch the sunrise over the pristine, rocky landscape or go on other Bedouin-led hikes.
Now one of Egypt's most sacred places - revered by Jews, Christians and Muslims - is at the heart of an unholy row over plans to turn it into a new tourism mega-project.
Known locally as Jabal Musa, Mount Sinai is where Moses is said to have been given the Ten Commandments. Many also believe that this is the place where, according to the Bible and the Quran, God spoke to the prophet from the burning bush.
The 6th century St Catherine's Monastery, run by the Greek Orthodox Church, is also there - and seemingly its monks will stay on now that Egyptian authorities, under Greek pressure, have denied wanting to close it.
However, there is still deep concern about how the long-isolated, desert location - a Unesco World Heritage site comprising the monastery, town and mountain - is being transformed. Luxury hotels, villas and shopping bazaars are under construction there.