Karl Stewart, head teacher at Shaftesbury Junior School in Leicester, said his school's attendance rates were higher than average and but there was a "definite dip" in the two years after Covid.
"I get why. Some of that wasn't necessarily parents not wanting to send them in. It was because either they had got Covid or other things, they were saying, 'We'll just keep them off now to be sure'," he said.
The school has incentives like awards and class competitions to keep absence rates down, and Mr Stewart said attendance had more or less returned to pre-Covid levels.
"When we have the children in every day the results are just better," he said.
"If you're here, that gives you more time for your teacher to notice you, for us to see all that good behaviour [and] that really hard work - and that's what we want."
But, like lots of schools, he said some parents still took their children on unauthorised term-time holidays to make the most of cheaper costs.
Others, he said, have taken children for medical treatments overseas to avoid NHS waiting lists.