Has Welsh rugby finally hit rock bottom?
Head coach Warren Gatland has presided over statistically the worst Wales' side in their 143-year international rugby history - slumping to a record 11th successive Test match loss with the 52-20 hammering against Australia.
Over the last year you could be forgiven for thinking things could not sink any lower. Then Australia recorded the most points the Wallabies have ever scored in Cardiff.
And the situation is in danger of unravelling even further next Saturday, when double world champions South Africa arrive at the Principality Stadium.
Over the bridge, critics of English rugby have tried to claim a crisis there, after Steve Borthwick's side lost five consecutive games.
But three of those defeats have come against the All Blacks - with two games in New Zealand - and there was a last-gasp loss to Australia before England came up short against the Springboks.
The message, therefore, to English naysayers from the Welsh rugby faithful should be clear. When talking about a potential crisis, get in line. You don't know what a crisis is.
So, what now for this Wales team, Welsh rugby and Gatland himself?