Longevity in show business is a tricky milestone.
For Indian superstar Rajinikanth, 50 years in films isn't just about survival - it's about an unbroken reign, turning cinemas into temples and audiences into devotees. Most of his work has been in the thriving Tamil-language film industry, where his films have defined generations.
In 1975, a young Shivaji Rao Gaekwad - soon to be known to the world as Rajinikanth - walked on to a Madras (now Chennai) film set for Apoorva Raagangal, debuting in a brief but memorable role as a swaggering rake.
Nearly five decades and 170 films on, Rajinikanth's new film, Coolie, released on 14 August. It celebrates his journey with a story that, in parts, mirrors his own life. He plays a working-class hero taking on a wealthy, oppressive villain.
The 74-year-old superstar is a phenomenon - worshipped in temples built for him, his image carried on airplanes during film promotions, and adored in distant Japan with the passion usually reserved for local idols.
Rajinikanth's story is that of an outsider who became Indian cinema's most beloved insider - a working-class hero whose appeal cuts across language, class, and geography. His life is an extraordinary rags-to-riches journey - from crippling poverty to unmatched superstardom - earning him the Dadasaheb Phalke Award, India's highest cinematic honour, and the Padma Vibhushan, the second-highest civilian award.
For millions of fans and some 50,000 fan clubs, this anniversary is another occasion to celebrate their hero.
To them, he is a demigod, his idolisation of mythical proportions. "Gods have to appear in somebody's form," says A Rajendran, an ardent fan.
"Rajinikanth has the power that makes us look up at him."



