Cultural appropriation is defined as "the unacknowledged or inappropriate adoption of the customs, practices, ideas, of one people or society by members of a typically more dominant people or society".
Mexico's President Claudia Sheinbaum told a press conference: "Big companies often take products, ideas and designs from Indigenous communities."
She added: "We are looking at the legal part to be able to support them."
Adidas had contacted Oaxacan officials to discuss "restitution to the people who were plagiarised", Mexico's deputy culture minister Marina Nunez added.

