The plans include what the government is calling an "ambitious moonshot", aiming to "end the obesity epidemic".
There will be "digital NHS points" for people who improve their diet or meet exercise goals.
It's modelled on a Singapore scheme where citizens who walk more, buy healthier foods or go to health screenings can earn points to exchange for e-vouchers to use in supermarkets and restaurants.
Athletics elder statesman, Sir Brendan Foster, will spearhead a campaign to get millions walking or running regularly.
Access to NHS weight loss services and treatments, including medications such as Wegovy and Mounjaro, will be expanded.
But planned legislation to ban some supermarket promotions of unhealthy food, including buy-one-get-one-free offers, might be dropped in favour of "smarter regulation, focused on outcomes".