Companies, especially in the tech sector, have been investing heavily in AI in recent years, spurred on by technological advances that have made it easier than ever for chatbots to create code, images and text with limited instruction.
But as the new tools gain traction, they have sparked warnings from some tech leaders of job losses, especially in entry-level office roles.
Dario Amodei, chief executive of AI-firm Anthropic, told news website Axios last month that the technology could wipe out half of entry-level white collar jobs.
Geoffrey Hinton, whose work on AI, including at Google, has earned him the moniker "Godfather of AI", echoed those warnings on a recent podcast.
"This is a very different kind of technology," he said, pushing back against arguments that job losses from AI will be outweighed as the technology creates new kinds of positions, in a pattern seen with earlier technological leaps.
"If it can do all mundane human intellectual labor, then what new jobs is it going to create? You'd have to be very skilled to have a job that it couldn't just do."
Amazon directly employed more than 1.5 million people around the world at the end of last year.
The majority of those staff are in the US, where it ranks as the country's second-largest employer after Walmart.
While many staff the firm's e-commerce warehouses, about 350,000 people also serve the company in office roles.